ABSTRACT
This study aims to analyze quantitatively the factors that affect the career planning of students in the Industrial 4.0 era. A sample of 381 students was taken using a proportional random sampling technique. The data were analyzed using the SEM technique with the help of the SEM AMOS 24.0 program. The results show that career center management, entrepreneurship personality, family environment, entrepreneurship education, and entrepreneurship intention contributed both directly and indirectly to student career planning in the Industry 4.0 era, both partially and simultaneously. The results also indicate that entrepreneurship personality is the variable that has the most significant contribution to encouraging students' intention to have a career as an entrepreneur. The research contribution shows that providing appropriate entrepreneurship education, supporting the performance of career center management, strengthening the entrepreneurship personality, and strengthening the role of the family environment, increases student intention in planning careers as entrepreneurs in the 4.0 industrial era. © 2022, Institute of Eastern Europe and Central Asia. All rights reserved.